This is the money spend on things that they do not really need, and sometimes do not even want, but are enticed into buying while shopping. There is a field of science that retailers spend millions of pounds on every year that studies what is most likely to make people spend money in stores.

Therefore, everything about a modern store, from the lighting, the music, the layout, the colours, everything, is carefully calculated to give you a sense well being. This well-being will then make you far more likely to spend money on items that you had no intention of buying when you entered the store.

It may be surprising, but for many people who overspend, the problem is not that they want to many things, but that they succumb too easily to the devices in stores that are designed to persuade you to make a purchase. Therefore, the most important thing to help you reduce spending on unnecessary items is to discipline yourself when you are shopping and not be tempted into making the purchases.

One of the best ways to avoid succumbing to unnecessary purchases is preparation. What this comes down to in practice is making a shopping list. Then when you are in the store, stick to the list. Even before going into town or doing your Christmas shopping, or shopping for clothes, make a list of what it is you want to buy, how much you are expecting to pay and then stick to the list. Obviously you will not be able to know exactly how much everything will cost but at the very least you can limit yourself to only buying the items on your list.

Another thing you can do is set a maximum amount to spend. You can set the limit at an amount you know you can afford and are comfortable with before hand and then you can keep yourself within this limit. You can even consider taking out the cash you are prepared to spend before hand and then leaving your credit and store cards at home. Whatever your limit, keeping to it, and deciding before hand what you want to buy and what you want to spend is the secret to keeping your spending under control.